Thursday, March 4, 2010

JacLife Launch- Monday March 8th!

Click here for the link!


From The O.C., The Hills, The City… To Queen St. West?

- Launches New Web Series JacLife On Monday, March 8 -

 The latest go-to guilty pleasure is only a click away with the brand new web series, JacLife, launching Monday, March 8 on Created exclusively for and consisting of six five-minute webisodes, JacLife captures the glamour and drama that is the life of Jaclyn, a 24-year-old Torontonian who loves fashion, partying and spending time with her best friends. “ aims to engage and entertain viewers beyond what’s on television by creating unique and original content that both reflects and complements the Slice™ brand,” said Paul Burns, Vice President, Digital Media for Canwest. “As part of our strategy across the digital platforms we are looking at original content as value-adding. Viewers may come to learn about their favourite show but they'll stay for our exclusive videos and blogs.”

Jaclyn lives the life every fashionista dreams of having – where fashion rules, clothes are a career and very best friends are also colleagues. In each of the six webisodes, the cameras follow Jaclyn and her friends Gillian, Kaity and Lauren at her store (JacFlash, a trendy boutique on Queen St. West), her custom-designed luxury loft or as they hit the latest hotspot for a night out on the town.
Additional features of the JacLife mircrosite that are designed to further engage users include an interactive dress-up game where users can dress Jaclyn in pieces from her fashion line Jac and Gill; a dictionary of the JacLife lingo; and a blog updated with photos, beauty tips and gossip.

1 comment:

Nolan Bryant. said...

This is so exciting! cant wait to see!